The brief
Promotional design work for a Volvo Cars event, materials built to support the launch and drive attendance. Designing for an established, globally recognised automotive brand comes with a very different constraint than designing a brand from scratch: the job isn't to invent a visual language, it's to apply an existing one correctly and confidently enough that the promotional materials feel like a natural extension of Volvo, not an outside agency's interpretation of it.
The event partnered with a Fika Café concept, extending the promotional language to a menu and flyer rather than stopping at the car.
The Plug-In Hybrid Concept Store's supporting pieces: invite, exchange tag, and hang tag front and back.
The campaign's poster set: save-the-dates, the pop-up invite, and the test-drive activations.
A brand-history timeline
Alongside the event materials, a brand-heritage timeline: from the two friends who founded Volvo in Sweden in 1927 through the safety milestones, the P1800's turn as a TV icon, the arrival in Brazil, and the 2025 electrification commitment, grounding the campaign's promotional language in almost a century of the brand's own history.
Nearly a century of milestones, condensed into one scrollable strip: safety firsts, cultural cameos, and the road to electrification.