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BRAND IDENTITY

As Zucas Coletivo: identity for a feminist collective of immigrant women

A logo and an evolving poster system for As Zucas Coletivo, a feminist collective of immigrant women in Portugal, used across the fairs the collective runs to promote immigrant women and their handmade work.

Role
Brand identity & poster design
Client
As Zucas Coletivo
Year
2021

The brief

As Zucas Coletivo is a feminist collective of immigrant women in Portugal. Its fairs give immigrant women a place to sell and be seen for their own handmade, manual work, jewellery, sustainable fashion, tattoo art and more, so the identity needed a mark and a poster system that could hold together across a genuinely mixed line-up of makers and partner events without flattening any one of them into generic branding.

As Zucas Coletivo logo: a star above a stacked A and Z monogram, with COLETIVO set vertically alongside

The mark: a star-topped AZ monogram, short for "As Zucas," with COLETIVO running vertically alongside it.

One visual language for several partner events

Rather than designing a different look for every stall or partner, the identity leaned on one consistent poster template, the AS ZUCAS COLETIVO lockup, a bold single word treated as the headline, and a black-red-white palette, reused across everything from a jewellery pop-up to a vegan tattoo event to a sustainable-fashion talk. That consistency is what lets the collective announce a new event quickly without redesigning from scratch each time.

Mockup of six As Zucas Coletivo posters laid out at an angle: Recycled with Heart, Cris Carvalho podcast talk, jewelry, music, vegan tattoo, and Unique Sushi

Six posters from the series, shown together: sustainable fashion, a podcast talk, jewellery, music, a vegan tattoo event, and a sushi partner.

Full stack of As Zucas Coletivo posters: DJ Jess Soveral music night, a vegan tattoo event, the Mangue sustainable-fashion 'Recycled with Heart' poster, a Cris Carvalho podcast talk, a Graviola beachwear poster, and a Unique Sushi Lab poster

The full run: each poster built for a different partner, same system underneath.

OTHER PROJECTS
01

Corello

Marketing Campaign
02

Social Media Arts

Art Direction
03

Cris Carvalho

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