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BRAND IDENTITY

As Zucas Coletivo: identity for a feminist collective of immigrant women

A logo and an evolving poster system for As Zucas Coletivo, a feminist collective of immigrant women in Portugal, used across the fairs the collective runs to promote immigrant women and their handmade work.

Role
Brand identity & poster design
Client
As Zucas Coletivo
Year
2021

The brief

As Zucas Coletivo is a feminist collective of immigrant women in Portugal. Its fairs give immigrant women a place to sell and be seen for their own handmade, manual work, jewellery, sustainable fashion, tattoo art and more, so the identity needed a mark and a poster system that could hold together across a genuinely mixed line-up of makers and partner events without flattening any one of them into generic branding.

As Zucas Coletivo logo: a star above a stacked A and Z monogram, with COLETIVO set vertically alongside

The mark: a star-topped AZ monogram, short for "As Zucas," with COLETIVO running vertically alongside it.

One visual language for several partner events

Rather than designing a different look for every stall or partner, the identity leaned on one consistent poster template, the AS ZUCAS COLETIVO lockup, a bold single word treated as the headline, and a black-red-white palette, reused across everything from a jewellery pop-up to a vegan tattoo event to a sustainable-fashion talk. That consistency is what lets the collective announce a new event quickly without redesigning from scratch each time.

Mockup of six As Zucas Coletivo posters laid out at an angle: Recycled with Heart, Cris Carvalho podcast talk, jewelry, music, vegan tattoo, and Unique Sushi

Six posters from the series, shown together: sustainable fashion, a podcast talk, jewellery, music, a vegan tattoo event, and a sushi partner.

Full stack of As Zucas Coletivo posters: DJ Jess Soveral music night, a vegan tattoo event, the Mangue sustainable-fashion 'Recycled with Heart' poster, a Cris Carvalho podcast talk, a Graviola beachwear poster, and a Unique Sushi Lab poster

The full run: each poster built for a different partner, same system underneath.

OTHER PROJECTS
01

Corello

Marketing Campaign
02

Social Media Arts

Art Direction
03

Cris Carvalho

Branding Guidelines

Let's create something worth remembering.

Available for selected freelance projects and full-time opportunities across Belgium and the EU.