The brief
Portstar's launch had one shot at a first impression: a launch event, backed by an invite and a brochure. Unlike an identity that gets refined over months of use, launch materials have to be right the first time, there's no second version once the invites are sent and the event has happened.
Launch invite: clarity on what, where and when first, event feel second.
Designing for a single moment
The invite's job was narrow and specific: get the right people to show up. That meant prioritising clarity (what, where, when) over cleverness, while still making the piece feel like an event worth attending rather than a routine announcement. The brochure, by contrast, had more room to build the case for the product itself, once people were already in the room.
Brochure pages building the case for the boat once the room already had them: material, pedigree, production.
Closing spread: the sail line-up as a growth path, not just a spec list.
Directing the launch video
Carolina Santos produced the 3D elements for the launch, and I directed and cut the launch video itself from stock footage, with the LaserPerformance team supporting the wider rollout. As with Cascais, the print materials were designed to hold their own next to motion content, a launch event mixes formats constantly, and a brochure that only makes sense in isolation falls flat next to a screen playing video on loop beside it.
Launch video.