The brief
A Mother's Day sales campaign for Corello, a footwear store, needed website banners that could carry the seasonal promotion without derailing the site's everyday look. Seasonal campaigns like this run for a fixed, short window, so the banners had to earn their place fast: communicating the offer clearly enough to convert, without requiring a redesign of the surrounding site to feel consistent with it.
A loose, hand-drawn "I Love Mum" lockup, built as the one visual anchor tying every banner and email together.
Homepage banner set: the gift guide hero, an Instagram UGC contest banner (#ILoveMum), and a darker variant for a different placement on the site.
Beyond the homepage
The same lockup and palette carried into email: one send announcing the gift guide, another driving the Instagram contest, asking customers to share their own "I Love Mum" tribute for a chance to win Corello gifts.
The two newsletter sends: gift guide announcement and contest call-to-action.